Last week, I visited the Masai Mara in Kenya. It’s one of the most beautiful places in the world. Setting aside time to write was hard when you have so much nature to enjoy. But I captured some thoughts as I bumped around the trail. Before we dive in... Are you on Instagram? I’m posting a bit more there now. May even stop being lazy and start doing some video content (although I make no promises there haha!). Would be good to see you regardless: COME SAY HI! We woke before sunrise to the...
17 days ago • 3 min read
Earlier this month, I launched my second big product, Magnetic Emails. Today, I want to chat you through the results. Before we dive in... The most important part of great copywriting: Big ideas. If your idea sucks, people won’t pay attention (or money). This is important for frameworks, products, and everything else in your business. Which is why you should check out David Deutsch’s Big Idea Test. David’s one of the world’s best copywriters. He put together a simple 7 question checklist to...
20 days ago • 5 min read
Cheers for your attention during the launch last week. I’ll share the results next week—I’d like to crunch the data into something useful for you. Today, I want to talk about what I’m up to for the next 6 months in my personal and business life (although there’s not much difference between the two!). Before we dive in... Would you like to grow your newsletter 2x fast? Last month, I hopped on a call with my friend Jason Resnick to discuss email strategies. He is a fountain of knowledge. And he...
27 days ago • 3 min read
Last week, I sent an unfortunate message to my affiliates. I’d promised they could help launch Magnetic Emails. But I since changed my mind, explaining the launch would be private. No affiliates. No advertising. No selling on social media either. For reference, my last launch grossed 6 figures. Affiliate sales were 40% of the income. And I have 239,000 followers across social media platforms. So it’s a considerable chunk of business I’m throwing away. Why am I doing this? Because I was being...
about 2 months ago • 2 min read
Studies show 50% of businesses fail within 5 years. But I’d bet 95% of creator-first businesses will crash and burn. Consider this email a word of warning—a conversation I wish I had with myself three years ago. It begins with the truth: The online game isn’t as simple as people think. From an ‘outsiders’ perspective, every social media influencer is rolling in cash. Big brand deals, flashy cars, great holidays. This intrigues many people. So they dive into online business with their 4 Hour...
about 2 months ago • 2 min read
Three months ago, as I strolled along Leeds canal in the blistering UK heat (23 degrees), I listened to Tim Ferris interview Seth Godin. Ferris asked Godin how he’s kept so consistent with his popular daily blog, of which he’s posted 8,109 times. Godin replied with a point I loved: ”It’s not your job to say new things. It’s your job to say things that confirm your audience’s beliefs.” Most writers, myself included, think the secret to success is coming up with novel and unique ideas. But...
about 2 months ago • 2 min read
I’ve made many mistakes as an entrepreneur. One of my worst? Not following feedback. When I began building my business, I so was busy pressing forward that I didn’t have time to listen. I’d slap together my offers with a quick bit of research, write emails without speaking to my customers, then plough forward to the next project. The problem? You risk writing about the wrong topics (which means weaker relationships), making the wrong moves (which means a worse reputation), and building the...
about 2 months ago • 2 min read
Recently I’ve been studying Taoism. It’s like the Eastern version of Stoicism, with plenty of great life lessons. Three months ago, I read a short story that stuck to me like glue. It’s the perfect analogy for success as a writer and entrepreneur. I figured you might enjoy it. === It begins with two woodsmen who live on separate mountains. Their only water source was a stream running at the bottom of the valley. Every day, they’d meet to fill their buckets before climbing back to their huts....
2 months ago • 3 min read
The Wright Brothers are two of the most famous engineers in history. You likely know they built the first aeroplane, but here’s something you might not know: They had zero qualifications in aviation. Considering the race to the skies was so heated—with the government funding some of the smartest minds to solve the problem of flight—it’s impressive that the winners were two brothers who first owned a press business, followed by a bicycle business. Their story teaches us an important truth...
2 months ago • 2 min read