I park at the dental clinic and sigh.

I’ve just finished my morning commute.

I was listening to a fascinating podcast about psychological biases on the drive—anything to kill time during rush hour.

But I wasn’t sighing because I hated my job.

I was sighing because everything I’d just learned would go to waste.

I had a day of fillings, crowns, and root canals. But I wanted to talk about Hanlon’s Razor and confirmation bias. If I waffled on about this stuff, my patients would think I’d gone mad.

…Which is the last thing you want to see from your dentist as he fires up his drill.

I was suffering from ‘Leaky Knowledge Syndrome’.

Reader, maybe you can relate:

You love consuming content. Books, podcasts, YouTube. You can’t get enough.

But unfortunately, your career and curiosity don’t quite align.

The result is you can’t shake this feeling you’re wasting your potential. And you’re right—you lose what you don’t use.

Now, Leaky Knowledge Syndrome is a niche problem. Your friends and colleagues won’t understand. To most, thinking and learning are tasks that stop at the end of school.

But to some—to us—nothing is more important than the pursuit of wisdom.

…Of mastering a skill and doing something meaningful.

To achieve that, your purpose and profession must be aligned.

This is one reason I love the internet.

Here, you’re rewarded for exploring your curiosity. The quality of your business is directly related to the quality of your ideas—your income is a measure of your impact.

You are, quite literally, being paid to learn.

So if you feel like your knowledge is going to waste, write. At first nothing will happen. But writing is a magnet for like-minded people—the more you share, the stronger the pull.

It might not feel like it day-to-day, but every word adds up.

Every tweet, post, and email not only makes you smarter (because the teacher learns the most), but they also make you more well-known for what you know. Keep hitting publish and soon you’ll have a business where you earn with your mind and not just your time.

And to me, nothing is more exciting.

Hope this helps,

Kieran

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P.S.

The secret to a successful writing business is connecting what your fans find useful with what you find fascinating.

The better you link concepts together, the more people pay attention. For example, last week, I wrote an email that got 1,000 sign-ups to the waitlist for Magnetic Emails—just by sharing an idea I learned from a book I was reading.

That’s why Rule 7 of Magnetic Emails is ‘Connect to create’.

If you can create insights by connecting ideas, the internet is your playground.

I give you a simple 6-step process inside the course to go from rough idea to well-polished email. The launch is 1st September.

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