I park at the dental clinic and sigh. I’ve just finished my morning commute. I was listening to a fascinating podcast about psychological biases on the drive—anything to kill time during rush hour. But I wasn’t sighing because I hated my job. I was sighing because everything I’d just learned would go to waste. I had a day of fillings, crowns, and root canals. But I wanted to talk about Hanlon’s Razor and confirmation bias. If I waffled on about this stuff, my patients would think I’d gone mad. …Which is the last thing you want to see from your dentist as he fires up his drill. I was suffering from ‘Leaky Knowledge Syndrome’. Reader, maybe you can relate: You love consuming content. Books, podcasts, YouTube. You can’t get enough. But unfortunately, your career and curiosity don’t quite align. The result is you can’t shake this feeling you’re wasting your potential. And you’re right—you lose what you don’t use. Now, Leaky Knowledge Syndrome is a niche problem. Your friends and colleagues won’t understand. To most, thinking and learning are tasks that stop at the end of school. But to some—to us—nothing is more important than the pursuit of wisdom. …Of mastering a skill and doing something meaningful. To achieve that, your purpose and profession must be aligned. This is one reason I love the internet. Here, you’re rewarded for exploring your curiosity. The quality of your business is directly related to the quality of your ideas—your income is a measure of your impact. You are, quite literally, being paid to learn. So if you feel like your knowledge is going to waste, write. At first nothing will happen. But writing is a magnet for like-minded people—the more you share, the stronger the pull. It might not feel like it day-to-day, but every word adds up. Every tweet, post, and email not only makes you smarter (because the teacher learns the most), but they also make you more well-known for what you know. Keep hitting publish and soon you’ll have a business where you earn with your mind and not just your time. And to me, nothing is more exciting. Hope this helps, Kieran P.S. The secret to a successful writing business is connecting what your fans find useful with what you find fascinating. The better you link concepts together, the more people pay attention. For example, last week, I wrote an email that got 1,000 sign-ups to the waitlist for Magnetic Emails—just by sharing an idea I learned from a book I was reading. That’s why Rule 7 of Magnetic Emails is ‘Connect to create’. If you can create insights by connecting ideas, the internet is your playground. I give you a simple 6-step process inside the course to go from rough idea to well-polished email. The launch is 1st September. Come join 1891 on the waitlist by clicking here. |
On a mission to become a better writer, thinker, and entrepreneur • Ex-dentist, now building an internet business (at ~$500k/year)
Last week, I sent an unfortunate message to my affiliates. I’d promised they could help launch Magnetic Emails. But I since changed my mind, explaining the launch would be private. No affiliates. No advertising. No selling on social media either. For reference, my last launch grossed 6 figures. Affiliate sales were 40% of the income. And I have 239,000 followers across social media platforms. So it’s a considerable chunk of business I’m throwing away. Why am I doing this? Because I was being...
Studies show 50% of businesses fail within 5 years. But I’d bet 95% of creator-first businesses will crash and burn. Consider this email a word of warning—a conversation I wish I had with myself three years ago. It begins with the truth: The online game isn’t as simple as people think. From an ‘outsiders’ perspective, every social media influencer is rolling in cash. Big brand deals, flashy cars, great holidays. This intrigues many people. So they dive into online business with their 4 Hour...
Three months ago, as I strolled along Leeds canal in the blistering UK heat (23 degrees), I listened to Tim Ferris interview Seth Godin. Ferris asked Godin how he’s kept so consistent with his popular daily blog, of which he’s posted 8,109 times. Godin replied with a point I loved: ”It’s not your job to say new things. It’s your job to say things that confirm your audience’s beliefs.” Most writers, myself included, think the secret to success is coming up with novel and unique ideas. But...